News

AM Conservation Group to attend ENERGY STAR Products Partner Meeting

Posted by Jill Blanton | 10/16/17 7:30 AM | 0 Comments

 

On October 23-25, 2017, AM Conservation Group will be exhibiting at the 2017 ENERGY STAR® Products Partner Meeting  at the Sheraton Grand Chicago in Chicago, IL. The three day meeting will include plenary sessions with policy and program updates at the national, regional and local levels. It will also address a range of product-specific issues, campaign and communications sessions and of course, the ENERGY STAR expo!

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AM Conservation to attend NYSERDA Multifamily Summit

Posted by Jill Blanton | 10/15/17 7:30 AM | 0 Comments

On October 22-24, AM Conservation Group will be exhibiting at the 2017 NYSERDA Multifamily Summit at the DoubleTree by Hilton Hotel in Tarrytown, NY. At this two-day summit you will learn skills, gain expertise, and make connections that will help you build your business and brand, including:

  • New and innovative net-zero and passive house design strategies
  • Meet energy financial and planning experts
  • Learn about new technologies for multifamily contractors

During this event you will gain access to these tools and other information needed to keep you at the forefront of the industry.

 

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How to Use Content to Attract Customers to Your Online Store

Posted by Allison Sparrow | 10/11/17 11:33 AM | 0 Comments

You’ve built your online store and it looks great, but now what? Many utilities and program implementers quickly realize that building a modern, optimized online store is only half the battle. How will you get people to shop there?

Running a successful online store means making it relevant. It requires a savvy content marketing strategy to create brand awareness, engagement and, eventually, conversion to product sales.

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City Energy Efficiency Scorecard: How Municipalities Can Improve Their Efforts

Posted by Gena R. West | 10/4/17 11:33 AM | 0 Comments

Almost two-thirds of the 51 largest cities in the United States boosted their energy efficiency last year. But there’s still plenty of room for improvement, according to ACEEE’s 2017 City Energy Efficiency Scorecard.

The City Scorecard, which has been published each of the last three years, rates cities across five energy-efficiency policy areas: local government operations, including public financing and land use and zoning laws; community-wide initiatives such as economic and workforce development; buildings codes and policies; energy and water utility operations; and transportation policies and investment.

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How to Write Emails Your Customers Will Actually Read

Posted by Allison Sparrow | 9/27/17 11:33 AM | 0 Comments

Email marketing happens up close and personal—in your customer’s inbox. Learn to use that space wisely so you don’t get deleted, banished to junk or, the harshest fate of all, unsubscribed.

Used effectively, email marketing is a potent, cost-effective tool for driving online store sales, outperforming Twitter and Facebook. In fact, ROI for email marketing tops 4,300 percent, according to an oft-cited Direct Marketing Association report.

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AM Conservation to attend WaterSmart Innovations 2017

Posted by Jill Blanton | 9/27/17 7:30 AM | 0 Comments

On October 4-6, 2017, AM Conservation Group will be exhibiting at the 10th Annual WaterSmart Innovations Conference and Exposition at the South Point Hotel and Conference Center in Las Vegas. This event will feature an Expo Hall showcasing water-efficient products and services, more than 100 professional sessions, and technical tours to venues illustrating Southern Nevada's commitment to water efficiency.

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5 Smart Ways To Lower Your Energy Costs

Posted by Allison Sparrow | 9/20/17 10:49 AM | 0 Comments

Wide Info recently posted a new story on their blog titled 5 Smart Ways to Lower Your Energy Costs and features useful tips for consumers to save money on their electric bills when seasons change. One tip was to install water-saving showerheads, which features AM Conservation Group products.

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Converting Abandoned Shopping Carts Into Sales

Posted by Jamie Fiore | 9/13/17 11:31 AM | 0 Comments

When you have an online store, getting customers to click “add to cart” is only half the battle. A whopping 67 percent of shopping carts are abandoned without ever making it through checkout.

For any e-commerce marketing plan, abandoned shopping carts represent a motherlode of missed opportunity—and a huge potential to increase sales. Think of shopping carts as low-hanging fruit, ripe for the picking: The customer has already acted on interest but hesitation has set in. Just remember that getting your clients over the hump is not as hard as getting them interested in the first place.

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Intelligent Efficiency Technology: The Future of Energy-Efficient Products

Posted by John Bailes | 9/7/17 11:00 AM | 0 Comments

When you marry technology to energy-saving initiatives, you get intelligent efficiency. This concept, which was first coined by ACEEE, is now poised to create significant energy savings in every sector of the economy, according to a new ACEEE report.

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Making Remote Work

Posted by Danielle Marquis, Esq. | 9/6/17 11:37 AM | 0 Comments

Our director of marketing strategy, Danielle Marquis, delivered a presentation titled "Making Remote Work" about managing employees who work remotely at the 2017 Association of Energy Services Professionals (AESP) Summer Conference in Toronto, Ontario. This Espresso Learning Shot presentation featured an overview of:

  • Industry workplace trends
  • Elements conductive to success
  • Opportunities created by working remotely
  • Challenges created by working remotely
  • How remote employees can work for your company
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