With emerging technologies in the energy industry, utilities face increasing pressure to innovate and keep up with their customers’ expectations. Even utilities that haven’t traditionally been innovative are taking multipronged approaches to keep consumers happy now—and to keep them happy (and connected) into the future.
AM Conservation Group will be exhibiting October 30th at the 10th Annual Colorado Water Conservation Symposium in Denver, Colorado at the Denver Botanic Gardens. This workshop will feature the best water conservation practices in Colorado.
When you sell goods in an online store, it’s hard to stand out from the crowd. But Google Shopping Ads have been growing in popularity and effectiveness because they can help utilities identify good leads for online stores or marketplaces.
A potential buyer who clicks a Google Shopping Ad has already proven his or herself to be an interested customer because they've sought out the product by typing in a related search term. At the top of the Google results page, Google Shopping Ads serve up images and prices of relevant items. With the low instant rebate pricing in utility-based online stores, products get special placement, and ads can be controlled so they're only shown to shoppers in your service territory. Since only the most relevant and motivated shoppers see these ads, they’re extremely effective at driving online purchase conversions. Even if customers don’t buy immediately, they are more likely to return at a later time after seeing a Google Shopping Ad, especially if you pair them with Google Display Ads tied to remarketing code on your online store.
In urban and suburban areas, utility customers have multiple ways they can conserve power and save on their energy bills. They have a median energy burden of 3.3%. But this is not the case in rural areas. Americans in rural, low-income areas spend a higher percentage of their incomes on their energy bills, with a median energy burden of 4.4%, a number nearly three times higher than their urban counterparts.
AM Conservation Group will be exhibiting September 25-28, 2018 at the 2018 E Source Forum in Denver, Colorado the Sheraton Denver Downtown. This event provides insights on advancing the use and adoption of energy-efficiency programs, practical information to help utilities and their partners manage and improve customer relationships as well as navigation in the ever-changing utility industry.
September 19-21, 2018, AM Conservation Group will be exhibiting in Aspen, Colorado at the 12th Rocky Mountain Utility Exchange at the Aspen Meadows Resort. This event facilitates a networking and professional development conference for staff representatives of energy and water utilities serving Colorado and neighboring states. Attracting about 105 utility and government staff as well as trade allies that provide products and services, the agenda focuses on utility best practices, case studies and lessons learned. Hope to see you there!
It makes sense that an online store that sells clothing, furniture or other highly visual consumer goods needs photos of those items to engage customers. But online stores that market energy-efficiency products also need high-quality images.
AM Conservation Group will be exhibiting September 5-7, 2018 at the 2018 ENERGY STAR® Products Partner Meeting in Phoenix, Arizona the Sheraton Grand Phoenix. The three day meeting will include plenary sessions with policy and program updates at the national, regional and local levels. It will also address a range of product-specific issues, campaign and communications sessions and of course, the ENERGY STAR expo!
A picture is worth a thousand words. This is particularly true in today’s world of smartphones, Instagram and online marketing.
Top-performing marketers in North America are 1.6 times more likely than those in poorly performing companies to prioritize integration of marketing and advertising technologies.