Allison manages the content marketing efforts for AMCG, which includes developing the content strategy for all B2B marketing efforts. She creates and distributes email marketing campaigns, downloadable content, newsletters and social media outreach. Allison manages the media relations efforts in preparation for press interviews. Along with this role, Allison also works with municipalities, utility companies and electric cooperatives to create marketing materials for their conservation programs. She also collaborates with AMCG's sales team to plan marketing content around their prospects and targets.