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Written by Catherine Spain
on February 24, 2020

In the world of utilities, it's never easy to meet savings goals. But that doesn't mean it's impossible. Enter: energy-saving kits. These are proven to be an invaluable tool that provides utilities and their customers the opportunity to not only meet and exceed their savings goals, but also satisfy the requirements of energy efficiency incentive programs. Kits are versatile, flexible, and highly functional, so let’s take a closer look at the four major benefits of energy-saver kits.

4 Long-term Benefits of Energy Savings Kits

1. Increased Participation

Effective implementation of an energy savings kit in a home or small business can lead to your customers making further efforts toward energy efficiency. The products in these kits are generally inexpensive and easy for your customers to use or install – which helps your customers cut down on their energy use almost immediately.

Paired with easy-to-implement behavioral education programs, or offered as part of such a program, these kits will open the doors to energy efficiency practices for your customers. Keep in mind that follow-up is important, as well — be sure to communicate to your customers the detailed results of their efficiency efforts. That positive reinforcement is a powerful motivator to keep up their energy-saving behavior.

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2. Customer Outreach

Because of their simplicity, energy efficiency kits make ideal tools for reaching out to customers in new or emerging markets. They can help establish your brand with new customers and bring to their attention other efficiency programs and opportunities. Ultimately, they can help improve customers’ view of their utility as proactive, helpful, and forward-thinking – themes that especially resonate with Millennials and the emerging Generation Z demographics.

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3. Customer Targeting

Free energy-saving kits are a valuable geographic and demographic targeting tool. As you’re already aware, rural areas are notoriously more difficult to access, so an energy-saving program could expose those customers to products and information of which they were previously unaware.

The same tactic can be used for multi-family homes, for example, which generally have lower LED bulb adoption rates. Energy-efficient lighting-focused kits distributed to rental-dominated markets will help to increase LED use, not to mention energy efficiency efforts as a whole, in those areas.

Woman holding advanced power strip

4. Adaptability

Out with the old, and in with the new. One of the greatest features of energy savings kits is that they’re highly adaptable. As technologies improve, so can the savings you provide to your customer. A next-generation LED bulb can easily replace an older one. The same goes for smart home energy products such as smart plugs, advanced power strips, and smart thermostats. These benefits will never be made obsolete.

 

How Efficiency Kit Program Design Works

The energy-saving kits that AM Conservation Group facilitates and manages range from simple LED bulb package kits to the more complex, full-color box designed with your program materials. Our kits are fully customizable to suit your needs and requests. Follow the three simple steps below to begin building your kit!

1. Choose the energy and water conservation products you want to offer in your kit.

 

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2. Determine which packaging best displays your kit contents. 

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3. Customize your kit. We'll work with you to create custom labels and inserts that fit into your program theme, as well as adding your logo to products.

Kit Customization


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Want to learn more about Energy Savings Kits and their benefits? Check out the Efficiency Kit Program Design Guide.

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