When you sell goods in an online store, it’s hard to stand out from the crowd. But Google Shopping Ads have been growing in popularity and effectiveness because they can help utilities identify good leads for online stores or marketplaces.
A potential buyer who clicks a Google Shopping Ad has already proven his or herself to be an interested customer because they've sought out the product by typing in a related search term. At the top of the Google results page, Google Shopping Ads serve up images and prices of relevant items. With the low instant rebate pricing in utility-based online stores, products get special placement, and ads can be controlled so they're only shown to shoppers in your service territory. Since only the most relevant and motivated shoppers see these ads, they’re extremely effective at driving online purchase conversions. Even if customers don’t buy immediately, they are more likely to return at a later time after seeing a Google Shopping Ad, especially if you pair them with Google Display Ads tied to remarketing code on your online store.