News

Boosting Your Online Store With Google Shopping Ads

Posted by Alyssa Zingaro | 10/10/18 8:13 AM | 0 Comments

When you sell goods in an online store, it’s hard to stand out from the crowd. But Google Shopping Ads have been growing in popularity and effectiveness because they can help utilities identify good leads for online stores or marketplaces.

A potential buyer who clicks a Google Shopping Ad has already proven his or herself to be an interested customer because they've sought out the product by typing in a related search term. At the top of the Google results page, Google Shopping Ads serve up images and prices of relevant items. With the low instant rebate pricing in utility-based online stores, products get special placement, and ads can be controlled so they're only shown to shoppers in your service territory. Since only the most relevant and motivated shoppers see these ads, they’re extremely effective at driving online purchase conversions. Even if customers don’t buy immediately, they are more likely to return at a later time after seeing a Google Shopping Ad, especially if you pair them with Google Display Ads tied to remarketing code on your online store.

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Rural Americans Face Unique Energy Costs and Challenges

Posted by Rachel Barker | 9/26/18 8:07 AM | 0 Comments

In urban and suburban areas, utility customers have multiple ways they can conserve power and save on their energy bills. They have a median energy burden of 3.3%. But this is not the case in rural areas. Americans in rural, low-income areas spend a higher percentage of their incomes on their energy bills, with a median energy burden of 4.4%, a number nearly three times higher than their urban counterparts.

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AM Conservation Group to attend 2018 E Source Forum

Posted by Jill Blanton | 9/18/18 1:30 PM | 0 Comments

 

AM Conservation Group will be exhibiting September 25-28, 2018 at the 2018 E Source Forum in Denver, Colorado the Sheraton Denver Downtown. This event provides insights on advancing the use and adoption of energy-efficiency programs, practical information to help utilities and their partners manage and improve customer relationships as well as navigation in the ever-changing utility industry.

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AM Conservation Group to attend the 2018 Rocky Mountain Utility Exchange

Posted by Jill Blanton | 9/12/18 1:25 PM | 0 Comments

 

September 19-21, 2018, AM Conservation Group will be exhibiting in Aspen, Colorado at the 12th Rocky Mountain Utility Exchange at the Aspen Meadows Resort. This event facilitates a networking and professional development conference for staff representatives of energy and water utilities serving Colorado and neighboring states. Attracting about 105 utility and government staff as well as trade allies that provide products and services, the agenda focuses on utility best practices, case studies and lessons learned. Hope to see you there!

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Online Store Product Photography That Converts

Posted by Daniel Shelley | 9/12/18 8:00 AM | 0 Comments

It makes sense that an online store that sells clothing, furniture or other highly visual consumer goods needs photos of those items to engage customers. But online stores that market energy-efficiency products also need high-quality images. 

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AM Conservation Group to attend 2018 ENERGY STAR Products Partner Meeting

Posted by Jill Blanton | 8/30/18 4:00 PM | 0 Comments

 

AM Conservation Group will be exhibiting September 5-7, 2018 at the 2018 ENERGY STAR® Products Partner Meeting in Phoenix, Arizona the Sheraton Grand Phoenix. The three day meeting will include plenary sessions with policy and program updates at the national, regional and local levels. It will also address a range of product-specific issues, campaign and communications sessions and of course, the ENERGY STAR expo!

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Optimizing Your Online Store Images for Conversion

Posted by Robin Martin | 8/29/18 8:04 AM | 0 Comments

A picture is worth a thousand words. This is particularly true in today’s world of smartphones, Instagram and online marketing.

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Importance of Integrating Marketing Technology Platforms

Posted by Danielle Marquis, Esq. | 8/22/18 9:00 AM | 0 Comments

Top-performing marketers in North America are 1.6 times more likely than those in poorly performing companies to prioritize integration of marketing and advertising technologies.

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Importance of Timeliness in Digital Messaging

Posted by Alyssa Zingaro | 8/15/18 9:00 AM | 1 Comment

  • You’re researching online to compare options for a phone upgrade. Every time you open your laptop over the next few days, ads for the same phones catch your eye …
  • Or you’re shopping for hi-spec running shoes online, but when a friend calls with a favor you leave the site without clicking ‘buy’. Within an hour an email alert pops up with a friendly reminder that you’ve forgotten something …
  • Maybe your annoyance at discovering your flight’s been delayed is eased somewhat by a text from the airline just minutes later, offering a big apology and free wifi on a later flight. 

All these are examples of timely digital messaging—reaching customers at exactly the right moment in their value journey, with precisely the right stimulus, to help them engage with your brand in the ways you want.

For  years, marketers have used advanced data analytics to identify and target ideal customers, but the sheer proliferation of marketing messages now means that when you reach out is becoming just as vital as who you reach out to .  

Timely, relevant messaging is crucial for grabbing attention for the immediate purchase and for strengthening customer relationships and building your brand equity in the longer term. This means responding swiftly to specific customer behavior—for example, ‘abandoning cart’ without completing a smart thermostat purchase—and also to external triggers, like relevant news stories, outages or extreme weather warnings. 

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AM Conservation Group to attend 2018 AESP Summer Conference

Posted by Jill Blanton | 8/14/18 2:00 PM | 0 Comments

AM Conservation Group will be exhibiting August 21-23, at the 2018 AESP Summer Conference, which will convene at The Hyatt Regency Indianapolis. This dual track conference will focus on Evaluation, Program Design and Implementation. With utilities facing many new challenges, this conference will share solutions, new ideas and how to tap into the power of new technologies.

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