State government has enormous sway in advancing energy efficiency policies. But state government goes beyond traditional energy offices to include public universities, economic development agencies and general services agencies. State government gets involved in energy efficiency through these entities to focus on three common initiatives: financial incentive programs for consumers, businesses and industry; lead-by-example policies and programs to improve the energy efficiency of public facilities and fleets; and research and development for energy efficiency technologies and practices.
In light of a recent UN report on climate change, the need for energy efficiency has taken on even more urgency. Scientists warn that to avert the damages of global warming, we need to make massive changes to the way that we live our lives. The 2018 UN report says it will take nothing less than “rapid, far-reaching and unprecedented changes in all aspects of society.”
Each day, 1,200 kids enter the United States foster care system, and they're usually given a trash bag to carry their belongings in. We wanted to find a way to help, so we partnered with Together We Rise, a non-profit organization dedicated to transforming the way kids experience foster care in America.
With emerging technologies in the energy industry, utilities face increasing pressure to innovate and keep up with their customers’ expectations. Even utilities that haven’t traditionally been innovative are taking multipronged approaches to keep consumers happy now—and to keep them happy (and connected) into the future.
AM Conservation Group will be exhibiting October 30th at the 10th Annual Colorado Water Conservation Symposium in Denver, Colorado at the Denver Botanic Gardens. This workshop will feature the best water conservation practices in Colorado.
When you sell goods in an online store, it’s hard to stand out from the crowd. But Google Shopping Ads have been growing in popularity and effectiveness because they can help utilities identify good leads for online stores or marketplaces.
A potential buyer who clicks a Google Shopping Ad has already proven his or herself to be an interested customer because they've sought out the product by typing in a related search term. At the top of the Google results page, Google Shopping Ads serve up images and prices of relevant items. With the low instant rebate pricing in utility-based online stores, products get special placement, and ads can be controlled so they're only shown to shoppers in your service territory. Since only the most relevant and motivated shoppers see these ads, they’re extremely effective at driving online purchase conversions. Even if customers don’t buy immediately, they are more likely to return at a later time after seeing a Google Shopping Ad, especially if you pair them with Google Display Ads tied to remarketing code on your online store.
In urban and suburban areas, utility customers have multiple ways they can conserve power and save on their energy bills. They have a median energy burden of 3.3%. But this is not the case in rural areas. Americans in rural, low-income areas spend a higher percentage of their incomes on their energy bills, with a median energy burden of 4.4%, a number nearly three times higher than their urban counterparts.
AM Conservation Group will be exhibiting September 25-28, 2018 at the 2018 E Source Forum in Denver, Colorado the Sheraton Denver Downtown. This event provides insights on advancing the use and adoption of energy-efficiency programs, practical information to help utilities and their partners manage and improve customer relationships as well as navigation in the ever-changing utility industry.
September 19-21, 2018, AM Conservation Group will be exhibiting in Aspen, Colorado at the 12th Rocky Mountain Utility Exchange at the Aspen Meadows Resort. This event facilitates a networking and professional development conference for staff representatives of energy and water utilities serving Colorado and neighboring states. Attracting about 105 utility and government staff as well as trade allies that provide products and services, the agenda focuses on utility best practices, case studies and lessons learned. Hope to see you there!
It makes sense that an online store that sells clothing, furniture or other highly visual consumer goods needs photos of those items to engage customers. But online stores that market energy-efficiency products also need high-quality images.