In our last solar blog post, we talked about three key ways for a solar installer to stand out from the competition and increase acquisition. While two of these were heavily related to industry knowledge and sales tactics, topics with which most people are already familiar, we also introduced a third, more unique method: giving an energy-saving gift at the right time. Let’s dive into what that means, how it works, and when it works.

First and foremost, it’s worth noting that this tactic does work. We’ve been helping solar installers around the nation, and while this is a fairly new approach in the solar sector, we’ve already seen multiple programs increase customer pull-through by 10% and customer acquisition by 15%.

What’s in a box?

These boxes contain energy- and water-saving products like LED light bulbs, WaterSense-rated showerheads, smart plugs, smart thermostats, and more. But it’s important to note that with AM Conservation, you choose what you’d like to include. With a robust product offering via our house brands, Niagara Conservation and Simply Conserve®, as well as a partner network that includes Google, ecobee, Emerson, and more, we are able to source nearly any energy-saving product you’d like. We’ve even included hot plates and air filters in the past! We also work closely with your team to design a custom-branded insert that provides information on the products in the box as well as information about your company.

When do you give a box to a customer?

The timing of a box is completely dependent on how you’d like to use it, but we have some suggestions based on the past success we’ve seen. One option is to give the box upon first contact with the customer in order to capture their attention for the duration of your sales pitch; this is especially helpful if you’ve had trouble getting your foot in the door.

A second option is to give the box during the waiting period between signing the contract and installation. This window is often lengthier than the customer would like, and it gives them time to develop buyer’s remorse and second-guess their investment. Receiving a free box filled with energy-saving products is a great way to stay engaged with the customer and remind them of the reasons they committed to solar in the first place. Since the box design itself, the box insert, and even many products are brandable, it’s also a great way to keep your company top-of-mind.

A third option for timing is to give customers the box once their solar installation is complete. This incentivization works especially well to increase customer satisfaction and parlay with a referral program.

How much does it cost?

The best part about a box program—whether you’re ready to jump in headfirst or just want to pilot with a small group of customers to start out—is that we have the flexibility to meet your price point. We’ve worked with large national installers and small local ones, and we are able to meet your unique budgetary needs.

Can we see an example before committing to ordering our own?

Absolutely! Right now, AM Conservation is offering free sample boxes to interested solar installers. It comes with a full box design, insert, and an assortment of products—including a Google Nest thermostat that’s yours to keep! This offer is only good until we’ve gone through our limited stock of sample boxes, so visit this page to claim yours today.