Anatomy of a High-Performing Online Utility Marketplace

Posted by Brian McKee | 5/6/19 9:07 AM | 0 Comments

We’ve all been there before. We’ve found ourselves browsing the internet and come across a great-looking online store we simply couldn’t resist. We clicked around, browsed products, read descriptions and reviews, confidently added items to our cart and checked out. We smiled in satisfaction upon receiving an instant confirmation that our new purchase was being prepped for shipment right to our door. Throughout this whole process, we never stopped to take note of the intuitive and intelligent design that made our shopping experience so easy and delightful.


Rural Americans Face Unique Energy Costs and Challenges

Posted by Rachel Barker | 9/26/18 8:07 AM | 0 Comments

In urban and suburban areas, utility customers have multiple ways they can conserve power and save on their energy bills. They have a median energy burden of 3.3%. But this is not the case in rural areas. Americans in rural, low-income areas spend a higher percentage of their incomes on their energy bills, with a median energy burden of 4.4%, a number nearly three times higher than their urban counterparts.


Designing High-Converting Product Pages in Your Online Store

Posted by Jamie Fiore | 7/25/18 11:00 AM | 0 Comments

To turn more website visitors into customers, it’s best to follow industry-recognized best practices for your online store product pages. Mastering these should increase your conversion rates.


2018 Trends for Your Online Store

Posted by Danielle Marquis, Esq. | 7/18/18 11:00 AM | 0 Comments

“If you build it, they will come,” may be true for baseball—but not for your online store. In the competitive and constantly changing world of e-commerce, overlooking new technologies and trends means your store will likely get more strike-outs than hits with customers.

E-commerce specialist BigCommerce talked with 31 e-commerce experts about what they’re focusing on in 2018. In some of these areas, utilities are already ahead of the game because they know who their customers are and how to reach them. But in other aspects, utilities could learn from online retailers in other fields.


5 Marketing Tips to Boost Online Store Sales

Posted by Allison Sparrow | 7/12/18 11:00 AM | 0 Comments

Marketing plays a crucial role in the success of your online store. Without it, sales dwindle and growth stagnates. It doesn’t take long for online store owners to realize that they need to keep marketing if they want to keep their sales up.

The good news is, there are a ton of ways to market your online store. The bad news? Most of them are time-consuming. From being active on social media to running promotions—it can feel like a never-ending job. All it takes is a small lull in your marketing for sales to drop.


Easy Market Research for Your Online Store-Part 2: Reach more customers through market segmentation

Posted by Megan Nyquist | 6/19/18 11:00 AM | 0 Comments

In the first part of this series, we discussed strategies for overall market research. In this post, we'll dive into how to better understand your customers, so you can market to them more effectively.

Online stores commonly make this mistake when marketing their energy and water efficient products: They assume that one marketing message, which they spent all this time and money developing, applies to their entire target market.


Easy Market Research for Your Online Store-Part 1: Determining Your Market

Posted by Megan Nyquist | 6/13/18 11:00 AM | 0 Comments

When building or optimizing an online store for energy and water-efficient products, the first – and arguably most important – step you can take is to dive into market research.

Market research can feel daunting, but it's necessary. Without it, it's impossible to know which energy and water-efficient products will sell or how best to engage your audience and generate interest.


Insights from Utility Dive's 2017 Utility Residential Customer Education Survey

Posted by Gena R. West | 6/5/18 11:00 AM | 0 Comments

Electricity-product companies like SolarCity, Tesla, Nest and Ring are raising utility customers' expectations by offering high levels of personalized, mobile service and frequent consumer engagement and education.

But despite this competition, Utility Dive's third annual Utility Residential Customer Education Survey found that, overall, the utility industry is failing to effectively engage and educate its customers about the massive changes in utility generation and management.


Behavioral-Based Market Testing Throughout the Customer Journey

Posted by Danielle Marquis, Esq. | 5/9/18 11:00 AM | 0 Comments

Because our customers are human, they make predictable errors in judgment. If we, as marketers, can anticipate those errors at various points along the customer journey, we can devise marketing nudges- small, supposedly irrelevant, features in the environment that attract attention and influence behavior-that will improve results. The objective is to influence choices in a way that will make customers better off, as judged by themselves, by creating more customer-centric marketing.


How Much Energy Do Tier 2 Advanced Power Strips Save?

Posted by Mark Stroub | 5/3/18 11:00 AM | 0 Comments

Research shows that most U.S. households own an average of four digital devices, including TVs, computers, tablets and smartphones. These devices are often plugged in 24/7, even when they're not in use. According to ENERGY STAR® data, this vampire energy suck can increase a household's overall electric usage by as much as 10 percent.